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Samsung‘s Galaxy S24 flagships may cost less than the Galaxy S23 in Europe. If leaks are accurate, all storage variants of the smaller two models will see a price cut. The price of the 256GB Ultra model may go up. This is likely because of the upgrade from 8GB to 12GB RAM. The Plus model is also jumping from 8GB RAM to 12GB across the board but the rumored switch to the Exynos chipset might have allowed the company to lower the price.
Galaxy S24 prices may go down in Europe
If you recall, Samsung shipped the Galaxy S23 series with Qualcomm’s Snapdragon 8 Gen 2 processor globally. It equipped the smaller two models and the 256GB Ultra with 8GB RAM. The 512GB and 1TB storage variants of the latter have 12GB RAM. This year, the company is giving 12GB RAM as standard on the Plus and Ultra models. The vanilla Galaxy S24 still has 8GB RAM.
Additionally, Samsung is rumored to use the Exynos 2400 processor on the Galaxy S24 and Galaxy S24+ in Europe, with the Ultra getting the Snapdragon 8 Gen 3 globally. The switch to the in-house Exynos processor lowered the BOM (bill of materials) cost of the former duo. It is seemingly passing the benefit to customers. Reliable tipster Roland Quandt says the phones will cost €50 less than their respective predecessors.
The vanilla Galaxy S24 will be priced at €899 for the 128GB storage variant and €959 for the 256GB variant. For the Plus model, Samsung will charge €1,149 for 256GB storage and €1,269 for 512GB storage. However, if you grab the 256GB Galaxy S24 Ultra, you will have to shell out €1,449, €50 more than the 2023 model. Its 512GB and 1TB variants will cost €1,569 and €1,809, respectively—which is a €10 price cut.
Of course, these aren’t official prices. Samsung won’t share the pricing details of the new flagships before launch. However, the figures come from reliable tipster Roland Quandt via X. While the source says the prices are specifically for Italy, we expect similar figures in most European countries. Dutch publication GalaxyClub reported the same prices for the Galaxy S24 trio last week.
Samsung has priced the new flagships aggressively
If the Galaxy S24 series arrives with this pricing in Europe, it would be an aggressive move from Samsung. The new flagships don’t bring many hardware upgrades but there are plenty of new software features to look forward to. The company has baked AI into the system, delivering unparalleled on-device AI capabilities. It remains to be seen how Samsung prices the phones in other markets. There are rumors about a price increase in its homeland, South Korea.